Social Value by Design
A simple concept to help embed Social Value into hearts and minds


Figure 1: Social Value by Design
Consciously designing Social Value into every part of an organisation
Deconstructing the model
- Be organisation ready: Every organisation needs to design Social Value into its raison d'être. They need to reconsider their operating models, and commercial organisations need to look beyond pure profit. Strategies, policies and processes, marketing materials, sales playbooks and delivery protocols must all be revisited to reflect the organisation’s commitment to environmental, economic and societal good.
- Create cultural change: Through ethical recruitment, induction, training and continuous nurturing, everyone can play a part in implementing the new operating model. Attitudes and behaviours will gradually change as Social Value seeps through the organisation.
- Prepare to buy: Just like the security requirements are gathered and analysed early in a software development process to inform good design, organisations need to gather and analyse Social Value requirements early in a buying process to inform the tender and contract design. The business case for a purchase will include (in simple terms) what needs to be bought, why, for how much and for what return. Now it should include relevant and proportionate Social Value developed in collaboration with stakeholders from the buyer and supplier communities. Suppliers must learn to have Social Value conversations early in the procurement process to help shape the requirements.
- Tender responsibly: Too often, Social Value requirements have not been designed or explained, so the tender documentation ends up with a couple of random Social Value questions tacked on to fulfil an obligation rather than procure genuine Social Value. Where Social Value requirements are clear, they can be thoughtfully translated into the procurement process in terms of questions and evaluation.
- Bid thoughtfully: Too much time is spent wondering what the buyer expects and what it’s got to do with the contract in question. Faced with a clear picture of Social Value requirements and sensible questions to answer, suppliers will be equipped to focus on designing innovative and thoughtful ideas in collaboration with their supply chains to deliver true Social Value.
- Deliver collaboratively: Once a contract is awarded, Social Value must not be forgotten as just a mandatory tender exercise. It needs to be designed into the contract through a detailed Social Value plan and Key Performance Indicators (KPIs).
- Measure consistently: Transparent and open measurement and reporting show strong accountability and commitment to improving organisational and contract performance. By continuously gathering and analysing metrics, organisations can make informed decisions, adjust Social Value initiatives and set new targets. Buyers and suppliers can check that the project-specific Social Value requirements and KPIs are being met.
- Improve continuously: Well-designed metrics will not only show success but also reveal patterns and trends that may indicate areas for improvement – enhancement, optimisation or complete change. Mature Social Value organisations will be ready and enthusiastic to re-enter the design process to constantly evolve and up their Social Value performance.
Where now?
For now, I am floating an idea. I’ve been involved in Social Value for around seven years, and it took me a long time to really ‘get it’. I read a lot and gradually things fell into place, but I did find the “curse of knowledge” popping up regularly - understanding a subject so well that one can no longer appreciate or cater for those just beginning.
These days, I am regularly asked if I can spend an hour explaining Social Value to an organisation that is new to it or is struggling with it. As a sales and bid professional, not a Social Value expert, I give a layperson’s explanation. This invariably goes down well; I don’t yet suffer from “the curse of knowledge”. If an organisation needs further support and/or training, I signpost them to the Social Value professionals, knowing that they will at least have a clear baseline from which to engage.
Based on my experience, Social Value by Design has become my simple way of explaining it. I hope it has legs and goes on to become a useful model for others.